{"id":631,"count":0,"description":"J Beverly Hills Colour dyes are high-quality cream-gel \"single line\" concept dyes, meaning that by choosing the right activator, you can create a permanent colour, semi-permanent colour, or toner from the same tube.\nBENEFITS:\n\u2013 PIGMENTS are of exceptional quality with a purity level of 99.98%. This is the smallest and purest micro-molecular pigment molecule in the world\n\u2013 LOW AMMONIA LEVEL \u2014 dyes contain 1% or less ammonia (except the HighLift series, which contains 2% ammonia)\n\u2013 NATURAL INGREDIENTS such as black pearl powder, aloe vera, argan, acai berry, beeswax, vitamin C\n\u2013 CONTROLLING BLONDES (11 series), for maximum neutralisation of unwanted yellow and orange tones \u2014 easy-to-understand letter\/number combination \u2014 the natural series sits in the violet sector of the colour wheel, so all tones have an ultra-pure shine \u2014 2 Transform Gel activators to create acid semi-permanent colours and toners from the permanent colour tube.\nEFFECT: \u2014 moisturises, protects against oxidation; \u2014 anti-ageing effect.","link":"https:\/\/duris.ee\/en\/colour-cream-gel-permanent-hair-dye\/","name":"COLOUR cream-gel permanent hair dye","slug":"colour-cream-gel-permanent-hair-dye","taxonomy":"product_cat","parent":629,"meta":[],"menu_order":20,"acf":[],"_links":{"self":[{"href":"https:\/\/duris.ee\/en\/wp-json\/wp\/v2\/product_cat\/631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/duris.ee\/en\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/duris.ee\/en\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/duris.ee\/en\/wp-json\/wp\/v2\/product_cat\/629"}],"wp:post_type":[{"href":"https:\/\/duris.ee\/en\/wp-json\/wp\/v2\/product?product_cat=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}