J Beverly Hills Liquid Colour is designed to create ultra-vibrant colour tones while leaving hair beautiful and healthy. Combined with the extraordinary ALBE™ Complex, Liquid Colour is an unrivalled ammonia-free hair colour that makes hair feel and look its most beautiful. This luxurious formula delivers perfect demi- and semi-permanent results without lift or banding. Liquid Colour provides vibrant tones and exceptional conditioning to keep all hair types healthy.
KEY FEATURES
100% Ammonia-Free – A gentle, low-pH demi- and semi-permanent colour that does not lighten, has no harsh fragrance, and does not irritate the hair
Polymer-Free – An innovative formula that does not make hair brittle or build up in the hair over time
Customisable Blends – Achieve incredible conditioning results with an endless range of customisable colour combinations, including CLEAR to dilute or tone any shade depending on the desired result
ALBE COMPLEX – Conditioning Complex
Aloe – A plant-based ingredient with moisturising properties belonging to the large polyphenol group. This group includes powerful antioxidants that hydrate both the hair and scalp.
Vitamin E – Essential for the health of the skin, including the scalp. Vitamin E provides a strong foundation for hair growth by reducing oxidative stress and protecting hair from damage.
Provitamin B5 – A nourishing vitamin that prevents moisture loss and strengthens the cuticle layer to smooth the hair shaft and protect hair from heat and UV damage.
ACTIVATOR KEY FEATURES
Mineral Oil A conditioning ingredient that nourishes dry hair and has a silky, gel-like consistency.
Provitamin B5 A nourishing vitamin that prevents moisture loss and strengthens the cuticle layer to smooth the hair shaft and protect hair from heat and UV damage.
Castor Oil Anti-inflammatory and rich in essential fatty acids that stimulate hair growth and improve the overall condition of the hair and scalp.
pH +/- 2.5
H2O2 / vol. 2.2% / 7.5 vol.
LIQUID COLOUR MIXING INSTRUCTIONS
Designed specifically for use with J Beverly Hills 7.5 Vol Liquid Activator.
Mix in equal parts | 1 : 1 |
One part Liquid Colour | One part 7.5 Vol Liquid Activator.
If using an applicator bottle, shake gently. If using a bowl and brush, mix gently but thoroughly. Do not allow the mixture to foam.
Wear suitable protective gloves. Rinse thoroughly after application.
LIQUID COLOUR APPLICATION
Full Coverage | 20 minutes
Colour intensification, grey coverage and pigment restoration. Apply Liquid Colour to clean, 80% dry hair from roots to ends, leave for 20 minutes.
Colour Balancing | 10–15 minutes
Colour refreshing. Apply Liquid Colour to clean, 80% dry hair from roots to ends, leave for 10–15 minutes.
Toning | 5–20 minutes
Previously lightened hair. Apply Liquid Colour to clean, towel-dried hair from roots to ends, leave for 5–20 minutes.
Gloss | 10–15 minutes
Enhances natural tone and dilutes pigment. Liquid Clear can be used alone or mixed with any Liquid Colour shade to create a translucent, luminous tone. Apply Liquid Colour to clean, 80% dry hair from roots to ends, leave for 10–15 minutes.















