J Beverly Hills Colour dyes are high-quality cream-gel “single line” concept dyes, meaning that by choosing the right activator, you can create a permanent colour, semi-permanent colour, or toner from the same tube.
BENEFITS:
– PIGMENTS are of exceptional quality with a purity level of 99.98%. This is the smallest and purest micro-molecular pigment molecule in the world
– LOW AMMONIA LEVEL — dyes contain 1% or less ammonia (except the HighLift series, which contains 2% ammonia)
– NATURAL INGREDIENTS such as black pearl powder, aloe vera, argan, acai berry, beeswax, vitamin C
– CONTROLLING BLONDES (11 series), for maximum neutralisation of unwanted yellow and orange tones — easy-to-understand letter/number combination — the natural series sits in the violet sector of the colour wheel, so all tones have an ultra-pure shine — 2 Transform Gel activators to create acid semi-permanent colours and toners from the permanent colour tube.
EFFECT: — moisturises, protects against oxidation; — anti-ageing effect.
